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Match.com today announced the extension of its global relationship with MSN. The multi-year agreement expands the companies' existing partnership, which began in 2000. The MSN Dating and Personals service(1) powered by Match.com attracts more than 30 million visitors in 30 MSN markets(2) each month worldwide.
As part of the relationship, Match.com is making platform technology investments to integrate with core MSN and Windows Live services such as MSN Search, MSN Messenger, MSN Spaces and the MSN.com home page. The MSN Dating and Personals service will continue to provide MSN visitors access to the full suite of Match.com services, including:* Match.com, the number one site for love with more than 15 million members worldwide and more marriages than any other site; * The new Chemistry.com, the fastest-growing relationship site on the Web, which combines the latest research about the science of human attraction and the power of face-to-face meetings to help people find the right person to build a life with; and * Unique content and articles from Match.com's award-winning writers and dating and relationship experts.
Match.com Chief Executive Officer Jim Safka said the expanded agreement is proof that MSN shares Match.com's enthusiasm for the relationship and that both companies are committed to creating an unmatched user experience based on world-class technology.
"Match.com and MSN have a shared goal of helping people connect with each other," he said. "We all want to find the right person to share our life with, no matter where we live or what language we speak. Our long-term alliance with MSN is incredibly important to our business and, more importantly, to the people that trust us to help them in their search."
"Online personals has developed into one of the top consumer activities on the Internet, leading the content spend for the last three years in the United States and fast accelerating in every global market," said John Nicol, general manager of MSN.com at Microsoft Corp. "MSN delivers a rich content experience to our more than 465 million visitors worldwide, and by continuing our successful relationship with Match.com, we are able to offer a more complete online dating and personals service to this global audience."
Chemistry.com (www.chemistry.com ) is the first relationship site to recognize that chemistry is essential to a successful, enduring relationship. Chemistry.com offers a fundamentally different approach that combines the benefits of online matching with the power of face-to-face meetings, where the true test of chemistry occurs. Developed by the experts at Match.com, the world's leading dating and relationship company, Chemistry.com features the patent-pending Chemistry Profile™ personality assessment and 1-2-3 Meet™, a guided introduction process developed using Match.com's more than 10 years of experience helping people find successful relationships, along with insight gained from one of the most extensive consumer research studies of single adults ever conducted.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 11-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
In February 2005, Match.com introduced Chemistry.com, the first relationship site to recognize that chemistry is essential to a successful, enduring relationship. Chemistry.com is now the fastest-growing relationship site on the Web and offers a fundamentally different approach that combines the benefits of online matching with the power of face-to-face meetings, where the true test of chemistry occurs.
Match.com is the world's biggest online dating and personals property, according to the April 2006 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).
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(1) For example, please visit the MSN Dating and Personals site powered
by Match.com in the United Kingdom at http://msnuk.match.com/msnuk/index.aspx?TrackingID=511021&BannerID=557430(2) Co-branded Personals Services for Austria, Belgium, Brazil, Denmark, Finland, France, Germany, Hispanic U.S., Hong Kong, India, Indonesia, Ireland, Italy, Japan, Korea (S), Latin America, Malaysia, Mexico, Netherlands, Norway, Philippines, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand and the United Kingdom.
SOURCE: Match.com; MSN
CONTACT: Kristin Kelly of Match.com, +1-214-576-9326, or
Web site: http://www.match.com/